The magic and wonder of finding the perfect wedding gown plays out in magazines, books, down the runway, through your Pinterest feed, and some very addicting TV shows. But, what does a bride really need to know about shopping for a wedding gown?

Our expert today is Bride Beautiful owner Jennifer Rovansek and she is weighing in on wedding gown shopping.

First, how far in advance of the wedding should a bride start shopping for dresses? I recommend brides begin shopping six to 12 months in advance of the wedding to make sure there are no ordering limitations to getting the perfect dress. This ensures that there is plenty of buffer with the three to six month typical order period.

OK, the appointment is made. Then what? If a bride hasn’t already, it’s time to get ideas! Brides should use every resource available to see what type of gown they are drawn to. Inspiration pics can be really helpful for us in an appointment so we understand a mood a bride is going for and can point them in the right direction.

We’ve all seen the TV shows, who should a bride bring along to the appointment? An entourage can be challenging if you have a lot of conflicting opinions, but bringing in a couple or a handful of trustworthy friends or family can help a bride through making the big decision on the dress. We find that 4 guests is usually the most to accommodate, and recommend no children so that the focus stays on the bride at all times! With fittings, accessory appointments and bridesmaid dresses, there are plenty of opportunities to bring the bridal party or other family members along for the fun.

What about the things a bride should bring to an appointment? A bride should bring a strapless bra, a pair of heels, and any shapewear she might want to try on with gowns. We also recommend having hair and makeup done for appointments. While it doesn’t need to be anything fancy, it will help create that wedding day vision to know when the perfect dress has been found.

What’s your favorite thing about Bride Beautiful? Our staff and our brides! We are a laid back store because our stylists know the industry so well and can help our brides feel at ease. But we also have fun! We really try to listen to our brides to understand their vision and then we have fun with them as we find the perfect dress that makes them feel special for their big day. Wedding gown shopping should never be stressful, and we stand by that!

Follow @bridebeautifulatlanta to get beautiful wedding gown inspiration, stay up to date on trunk shows and new arrivals, and get a behind the scenes look at the store. To make an appointment visit